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What would your day be like if you could increase the value and extend the life of your promotions?

Imagine corporate reaction if you discovered a way to lower your marketing costs while providing the ultimate Relationship Marketing Program.

TheFlipSide.ca is Marketing the original CardBook^®

Cardholder - is a unique "system" that enables your customers to carry your company's membership/phone/gift/loyalty/stored value/smart/club/debit or credit cards in a patented slide-in pocket.

It conveniently fits into the slot of a wallet with up to 60 pages of card use information, coupons, specials, advertisements, or other messages that reinforce your company's marketing strategy.

The patent protected CardBook^® Cardholder gives you places to advertise your current products, introduce new products or advertise partnering companies' products, which can even turn your CardBook^® Cardholder into a profit center.