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ABOUT
FREE SPIRIT MEDIA
Web Design vs. Marketing. The
Big Challenge:
Wearing many hats - big and small - and feeling
comfortable in all of them
Objectives
Free Spirit Media was created to provide
a complete range of services to connect
people and businesses to the internet.
These services range from cutting-edge
web designs, to domain registration, marketing
collateral, hosting solutions, to multimedia
presentations.
The world wide web is constantly changing and growing. Strategies for your
business and online presence need to be created and implemented quickly.
Free Spirit Media's solutions are adaptive to each client's needs
allowing the final product to reflect the desired level of accessibility
and professionalism.
Our Approach
Free Spirit Media has
a unique personal approach to each project.
Our aim is to assess each case individually,
act promply, friendly and ultimately present
solutions that will represent your vision
and budget. Our prices are based on a "project" basis
enabling you the guarantee of a finished
product without the added costs of hourly
rates.
We can help you evaluate your current website and offer available options and
solutions to increase your online presence. Evaluating our clients needs, available
technologies, designs, and accessibility level options are our main goals.
Whether your site is a small and personal
expression of yourself or your business
or a large corporate project, our years
of experience working with teams of
designers, programmers, researchers,
writers and technical people engaged
in leading edge technology have allowed
us to accumulate extensive design, marketing
and project management skills.
Web Design
Definition
The selection and coordination of available
components to create the layout and structure
of a Web page. Information
Web design has a significant impact on Web
marketing efforts.
Factors involved include:
- how visitors find
the site
(search engine optimization)
- how long visitors
use the site
(site stickiness)
- how likely visitors
are to return
(repeat visitors)
- how often visitors
buy or register
(conversion rate)
Marketing Skill
- is the understanding of product,
positioning, placement, price, promotion, and
packaging, which really comes down to the concept
of knowing your business and product, and placing
it in the hands of potential customers. The
first is difficult. The second is considerably
harder.
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