Targeted Strategies …
Using your website to bring traffic to your front street store.
Geo targeting your Search Engine Optimization strategies.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines like Google and Yahoo, via “natural” (“organic” or “algorithmic”) search results.
Geo-Targeted SEO implies that a special effort will be put to bring your site within the first Local results in Google and Yahoo search engines for example. If you have a front street store, Geo-Targeting is quite an important strategy for you and your business. In essence, the higher a site appears in the search results list, is expected that the more visitors it will receive from the search engine.
SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a website ‘web presence’.