SEO ‘search engine optimization’ How do you profit from an optimized website?
SEO, or ‘search engine optimization’, is an indispensable web marketing tactic, part of any marketing strategy defined to open new paths to promote products and services for any website.
Search engine optimization makes possible for your website to be an important result in search engine results pages (i.e. Google and Yahoo). Your website works very much like any other front street store. A savvy business entrepreneur would never dream to launch any business without a well planned marketing and advertising strategy, or without making sure there is a target market readily available, looking for her products and services. A smart merchant will make sure her store will be found by anyone looking for those goods or services; otherwise, that business venture would be senseless, right?
The same way that you need some retail space to sell your products, (you need a website). The same way you need an advertising strategy, you need Internet marketing that will help you sell those products. equally true, the same wy that you need to have (or perhaps be) a store manager, you need a webmaster to manage the entire business endeavor.
You need a website to sell your products or services online, marketing and advertisement to make your product known, and SEO to make your products and services easy to find by your potential clients; all this must be ‘masterfully’ managed by your websites’ webmaster. All this is necessary to you too, if you are serious about taking your virtual business… well, seriously.
There’s plenty of ways to do online business without a website, but if you want to be able to Increase Your Revenue Potential, (ROI), if you want to be found and be competitive, then you need to have a website. You see, the sooner you fully realize that your online store might be a virtual store, but it’s all along a real business, the sooner it will be easier for you to understand and profit from your website.
We know you want to have a successful online business that you can understand, and profit from. SEO is the first step towards that goal.
Search engine optimization is as important as having a website, yet, there’s still some confusion about the need of this service or not. In fact, SEO is so important that if you don’t plan to have your site optimized you might as well begin putting your investment in the sink.
Send us your website’s url and learn why. We’ll give you a free website analysis.
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These are some of the strategies you need to use to achieve success:
Any successful venture is based on control and discipline. SEO is about control and discipline, and we are happy to be disciplined for you.
- Marketing plan
- Get a website that is really targeted to your niche.
- SEO your website or you simply won’t get found.
- Geo-target your marketing campaign
- Include Advertisement campaigns
(PR, Adsense/Adwords strategy, click-through strategy, etc. to your strategies. (If you need consulting on any of these areas, please feel free to contact us we’ll be happy to help.)
Following is Wikipedia’s definition of SEO, simple, and to the point:
“Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. SEO can also target different kinds of search, includingimage search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.