From FreelanceSwitch Ever had someone find out that you’re a freelancer and say, “Can I just pick your brain?” If you agree, that person will probably ask you a whole stack of questions about how you work and how you would complete certain projects. More often than not, it’s someone who probably could use your […]

From FreelanceSwitch Last month’s post, Are You Dating Your Client?, covered the stages of commitment from flirting to marriage. But the road to long-term freelance bliss is paved with clients who aren’t quite right, because, to paraphrase Greg Behrendt and his famous dating book, “they’re just not that into you.” Maybe their boss is on […]

From AListApart by Dan Mall Glorifying the supposed arrival of art direction on the web is one of the latest trends in interactive design. There are several galleries devoted to it. There’s even a plug-in for it. Sadly, many designers don’t understand the difference between design and art direction; sadder still, many art directors don’t […]

Frome Noupe by Shay Howe It happens. You finish what you believe to be a remarkable design, pack it up, and send it off to the client. You are entirely pleased with the job you have done. The client, however, is not happy. You dread seeing your inbox the next day. The client believes the […]

Targeted Strategies … Using your website to bring traffic to your front street store. Geo Targeted Did you know that paying for  website design and development, while ignoring the importance of Search engine Optimization (SEO)  is like putting your money in the trash can? Geo targeting your Search Engine Optimization strategies. Search engine optimization (SEO) […]